![]() It takes, on average, 30 pairs of hands to construct a Mulberry bag. Employing an impressive workforce of over 600 craftsmen and women – many of whom work side by side with members of their family – together they produce 2,800 bags a week. With two British factories – ‘The Rookery’ in Chilcompton (opened in 1989) and ‘The Willows’ in Bridgewater (opened in 2013) – Mulberry is deeply rooted in the West Country. He figured a zipped top would work better for women on the go than the pre-existing over-flap, and that was that: the Zipped Bayswater was born. He experimented by adding a strap – never done before – and playing with its size. ‘So I said, “Ok, let’s try to improve the functionality.”’ ‘I really loved the Bayswater,’ he continues. ‘If you already like the shape, it’s exciting to work around it and add a touch of your own personality,’ Johnny explains. How to approach upgrading an ‘iconic’ (much-loved) design ‘Everything is related to the name, and the style, and the attitude,’ he explains. If, for instance, the preferred name is a London street or district, he will ensure the attitude of the bag reflects its namesake’s location. What he looks for is a name attached to something (or somewhere) special – ‘how else to be different?’ he asks. How Mulberry bags get their namesĭesign team members propose ideas to Johnny. ![]()
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December 2022
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